Checked by Jacana · September 23, 2026

Is emberdirect.shop a scam?

This was a scam. The site is now gone.

Fake Ember store selling temperature control mugs and tumblers

This site copies Ember's online store of temperature control mugs and tumblers, but it belongs to a known scam network, and Ember's real store is at ember.com. Stores like this are unlikely to deliver the real product, and may use card details typed at checkout for nefarious purposes.

Jacana would have flagged this before you got here.

Jacana flags scams in real time, before you tap, reply, or send money. About $4.16/mo, billed yearly. 7 days free.

Start free trialSee all plans

Reasons for concern

  • Copies a real company's store under another address

    The contact email on emberdirect.shop is at ember.com, which belongs to Ember. Ember does not run this copy.

  • Part of a network of thousands of copied stores

    Same kit and hosting as thousands of other copied stores, and emberdirect.shop is already on HaGeZi's public threat list.

  • Every price cut by 70%

    Ember Mug 2 (HK) is $38.98 instead of $129.95, Ember Car Charger is $10.49 instead of $34.97, and Ember Mug 2 is $38.98 instead of $129.95.

  • Reviews written by the kit, not by customers

    Five-star quotes such as 'The minimalist design fits my living room perfectly, High-quality materials and super fast shipping' are signed Sarah M., James L. and Elena R., signatures that appear on thousands of other copied stores.

  • More copies of the same store

    Another copy of Ember's store was online in mid-September 2026: emberhq.shop.

  • Template text left in place

    The page still carries the sample address john@example.com, left over from the store template.

  • The site has since disappeared

    When we checked on 23 September 2026, the web address no longer led anywhere.

Was this helpful?

Did this happen to you?

I lost money and need help

Check something else

…or let Jacana do it for you, in the background, on all your devices.

You had to look this up, which means something already felt off. Jacana catches the scams you might miss, across all your apps and devices, before you ever tap.

Get the app

People also ask

Is emberdirect.shop a scam?

Yes, emberdirect.shop is a scam. This site copies Ember's online store of temperature control mugs and tumblers, but it belongs to a known scam network, and Ember's real store is at ember.com.

Who runs emberdirect.shop?

We could not find who runs emberdirect.shop. Real shops name the company behind them; this one does not.

What are the warning signs on emberdirect.shop?

On emberdirect.shop we found seven things: copies a real company's store under another address, part of a network of thousands of copied stores, every price cut by 70%, reviews written by the kit, not by customers, more copies of the same store, template text left in place, and the site has since disappeared.

What should I do if I visited emberdirect.shop?

Do not type card details or passwords into it. If you already paid, call your bank now and ask them to stop the payment.

How does Jacana check websites?

We combine what other people can confirm about a site with what our own checks see on it. Everything that changed our answer is listed on this page.

Is this up to date?

This is our most recent check, and each one reads the live site again. Fake shops move fast, so if what you are seeing is different, trust what you are seeing.

Think our verdict is wrong?

Every dispute is reviewed by a human analyst within 24 hours. Tell us what we got wrong about emberdirect.shop and what you expected to see instead.

Recently added

More sites we've checked